Run the Numbers...

• Number of vehicles sold to loyal service customers per month: 10
• Percentage of new vehicle buyers that become loyal service customers: 20%
• Percentage of new vehicle buyers to become loyal service customers after eScheduling: 30% - 40%
• Increase in new vehicle sales to loyal service customers: 5 to 10 vehicles per month

Our business is all about loyalty. If we're loyal to our customers, they'll be loyal to us. That's why I think eScheduling won't just improve our service department - it will bring more customers back onto the sales floor.

We've seen the research that says that new vehicle owners that come back to us for service are twice as likely to buy their next new vehicle from us. Frankly, that's pretty obvious to any general manager. The problem is how to maintain that relationship with the customer, if he only thinks the service department is for warranty or recall work.

That's where eScheduling comes in. We figure that about 20% of our new vehicle owners come back to us for customer-pay service, and we're counting on eScheduling to increase that number to 30% to 40%. The impact on new vehicle sales over the next three to six years will be substantial, I'd guess that eScheduling will add between five and ten new vehicle sales per month to our business.

eScheduling makes it easier for our customers to do business with us, and that's the key to a healthy long-term relationship with customers.